Why Social Media is a Lot Like Banana Bread…
…you make one tiny mistake and there’s pretty much no going back. I learned this when I made banana bread the other day and ended up with really sweet Irish sodabread. https://vine.co/v/hIAgBXYujTd . Not my finest moment. I learned that social media is like this from the countless poor examples that pop up every single day.
From politicians to pasta companies, it seems like no one is being media trained these days! My favorite instance is when USAToday called The Best Man Holiday a “race-themed film” in a tweet when in fact race is a minor aspect of the movie. Due to backlash all across the web (articles such as: http://straightfromthea.com/2013/11/17/twitter-fail-usa-today-race-themed-headline-draws-criticism/ ) USAToday responded by removing the tweet and reposting the headline replacing “race-themed tweet” to “ethnically diverse film.” Yikes!
First off, I don’t think they should have changed the headline, I think they should have done away with it entirely. Why take a chance and repost something so similar? Had they deleted the tweet, apologized and moved on, my guess is that articles like the one on Straight From Thea would not have gotten as much play. They basically turned themselves into something laughable.
That’s why it’s important to consider the little things. Social media, like baking, teeters on very precise line. Sure, substituting applesauce for butter sounded okay at the time… but I ended up with a huge loaf of dense bread. If you tweet something a little too spicy, you might just be banned from the kitchen.
Gibraltar/U.S. Relations: Why Does It Matter?
The National Press Club recently hosted the Chief Minister of Gibraltar for a press conference regarding relations between the the U.S. and Gibraltar. It was an open media event and got me thinking about the hard work that goes into planning a press conference. There was hardly any social media and I wondered- is this even the appropriate event for social media? Then I realized that ANY event is appropriate for social media! That’s the beauty of social media… It’s truly all around us.
It doesn’t matter if I’m the only one tweeting about something, because other people are still going to see it. Our world has become one giant web of two way communication and it’s awesome. This is evident in things as simple as marketing: We’re in a place societally where we value interaction, whether that’s consumer to consumer; consumer to advertiser; or consumer to company. We want that two way communication in all aspects of our lives. So when in doubt, talk it out!
Destination D.C. recently rolled out a campaign during the government shutdown trying to get tourists informed on the status of D.C. They heard a lot of people were canceling their trips to the district because they thought everything would be shutdown with the government. Au contraire! Looks like D.C. is open for business..
Overall I thought it was a clever reactive technique, especially because I think it has potential to go beyond the shutdown and work toward building D.C. as a brand. In a way, they are saying D.C. is more than just government (a stereotype that TV shows like Homeland and Scandal definitely perpetuate).
But I think they could’ve done better- Why not move away from the government for a minute and highlight the beauty of D.C. during the day or night. What I would do is make a campaign centered around D.C. All Day and D.C. All Night… Because we can have fun after midnight too :)
Check out my video below, think of it as a teaser to a whole campaign centered around the day-to-night scenes D.C. captures.
Oui! We are aware of this.
It actually doesn’t bother us, but I have no idea what exactly gave them that impression.
How could anyone possibly think
that Thomas and I
are romantically involved?